There is a specific kind of magic inherent in the hospitality industry that you won’t find in a textbook or a profit-and-loss statement. It is the “Global Village” effect this massive, multi-billion-dollar industry can suddenly shrink down to the size of a small room. I recently found myself reflecting on this phenomenon during a trip […]

Hotels are full of space that looks valuable on paper but quietly underperforms in reality. Conference rooms, boardrooms, lounges, libraries, business centres, and VIP areas are often built with good intentions and rarely questioned once they exist. They sit there heated, cooled, cleaned, staffed, depreciated and frequently underutilised. As a Revenue Management consultant, the uncomfortable […]

Revenue teams are busy. Calendars are full, inboxes are never empty and meetings fill the week. There is a strong sense of activity and oversight. On the surface, it looks like control. In reality, much of this busyness creates motion, not impact. When weekly meetings become performance interrogations One of the most common examples is […]

Recently I listened to a podcast where a group of scientists sat in the room and presented their current projects. They worked in different fields. Person organizing the meeting asked each one what are the main problems in their field and how is their project going to impact these problems. The conclusion was that all projects […]

As the New Year started, I want to begin a tradition at AAYA Group. Each year, at this moment of transition, I’ll share a reflection on the year behind us. Not just as a business update, but as a conversation with our followers, colleagues, partners and clients about what shaped the journey and why. AAYA […]

As the year slows down and the holiday season approaches, something shifts. Calendars open up, inboxes quiet down, and attention naturally moves away from performance dashboards toward people: family, friends, traditions and moments that actually matter. This pause is not a weakness in the business year. It’s a reminder of why business exists in the […]

Anger has a way of convincing us that speaking in the heat of the moment will make things better. Your pulse quickens, your jaw tightens, and your mind races to deliver the perfect response that feels sharp, justified and true. Yet the smartest thing you can do at that moment is to stay quiet. When […]

In modern hospitality pricing it is no longer sufficient to apply the simple formula of cost plus margin or focus purely on ADR and occupancy. Because guests do not act like perfectly rational economic agents, the field of behavioural economics (combining psychology and economics) offers a much richer lens for understanding how people actually make […]

Kindness and transparency sound like ethics. In practice they behave like systems. They reduce friction, increase trust and improve decision quality. Teams move faster when people feel respected and when information flows clearly. Kindness is not the same as niceness. Niceness avoids discomfort. Kindness faces hard topics with care and precision. It shows up as […]

Revenue management used to be about filling rooms and maximizing rate. The equation was simple: more occupancy plus higher ADR equals greater revenues. But hospitality has evolved and the old revenue mindset no longer captures the full picture. The smartest hotels are no longer asking, “How much did we make?” but rather, “How much did […]

We rarely welcome setbacks. Losing a job, being passed over for a promotion, not getting that perfect job opportunity…these moments sting. They shake our confidence, rattle our routines, and feel like unfair detours on the road we’ve carefully mapped. But here’s the twist: those very moments of disruption can also ignite our deepest creativity. I’ve […]